• Because...

    if you price too high, you lose the client

    if you price too low, you leave money on the table







    A really useful pricing app created by Joel Barolsky

  • Who is it for

    Lawyers and Accountants

    Use the app to calculate the 'right' fee to quote

    Consultants and Designers

    Use the app to capture more value

  • App Store ratings

    As at June 2021

    1,250+ active users

    As at June 2021

  • LATEST: the app can now be used on new Apple laptops and desktops using the M1 chip. Search 'Price High or Low' in the Apple App Store.

  • George Beaton

    Executive Chair

    "New, easy, clever app to calculate the ‘right’ fixed price."

    Stephen Spencer

    Head of Pricing, DLA Piper

    "It's excellent"

    Colin Jasper


    "It helps professionals navigate the broad range of issues that should influence the amount to be charged.”

    Sylvia Hodges Silverstein

    Columbia Law School & Executive Director BLC

    "Concerned about your pricing being off? There's an app for that!"

    Ben Lethborg


    "With the movement away from time billing to fixed and value pricing, no doubt this will be a useful tool for quoting new engagements."

    Jonathan Caplan


    "I started with a ballpark price of $6,000. After using the app I re-priced it at $7,200. And the client said ‘yes’.”

    Sophie Cohen, Senior Lawyer at View Legal

    Sophie Cohen


    "It captures that ‘value to the client’ component very quickly, rather than me stewing over it and trying to balance the relevant factors in my head."

    Jodie Baker

    CEO & Founder

    "I've downloaded it and taken it out for a spin. Awesome!"

    Chris Morsley


    "It gives me much more confidence with proposals, in meetings and even negotiating."

    John Chisholm

    Value-pricing expert

    “There is great nobility in being paid what you are worth. This app is a terrific tool to help professionals understand the value they are providing.”

  • How it works

  • What does it do

    The app recalculates the price based on your ratings


    50+ criteria to choose from


    All data stored on your phone and not in the cloud

  • A 36-second explainer video

  • Law Institute of Victoria (Australia) Journal, August 2019

    Review of Price High or Low App

  • Feature #1

    Tailor to your needs

    Pick the criteria most relevant to you, your clients and the project you're pricing

    Feature #2:

    Access bank of criteria

    Select from over 50 pre-defined decision criteria

    Feature #3

    Add your own criteria

    Add your own criteria and fields using your own words

    Feature #4

    Save templates

    Save and reuse templates for specific offers and clients

    Feature #5

    Share work in progress

    Share your thinking with others. Use the Delphi or panel technique to set price level.

    Feature #6

    All data stored on your phone

    None of your data including saved templates is stored in the cloud or remotely

    Feature #7

    Help menu

    In addition to describing how to use the app, the Help menu details each criterion and why it might drive price higher or lower.

  • What does it cost

    The app is offered on a 7-day free trial and a monthly subscription thereafter.

    You can cancel the subscription at any stage.


    US$4.99 / month


    £4.99 / month


    A$7.99 / month

    Rest of world

    Visit App Store

  • The app is priced at $4.99 / month in the USA. The exchange rates used for pricing in other countries are set by Apple.

  • What's our story

    I’m a strategy consultant based in Melbourne, Australia.


    Most of my consulting engagements are quoted upfront. Setting the ‘right’ fixed price is often a challenge because value is different for every client and for every project.


    To address this issue, I developed an Excel-based algorithm to take account of qualitative factors like client needs, competition, risk and strategic opportunity.


    I decided to convert my algorithm into an app - PRICE HIGH OR LOW.


    Happy pricing.

    Joel Barolsky


    Managing Director of Barolsky Advisors

    Senior Fellow of the University of Melbourne

    Member of the Australian Legal Technology Association

    Opinion writer for the Australian Financial Review

    Twitter: @Barolsky

    LinkedIn: joelbarolsky

  • What's new on our blog

    Thoughts, musings, and ruminations.

  • Where to get it

    • On your iOS device, click on the black rectangular button below or type 'price high or low" in the App Store search function
    • The app is only available for use on Apple iPhones, iPads and on new Apple laptops and desktops using M1 chips. 

  • Who to contact


  • What to note

    The "Suggested price" figure calculated in the PRICE HIGH OR LOW app should be taken as indicative. The final pricing decision rests with the user(s). Barolsky Advisors Pty Ltd accepts no warranty, takes no responsibility, and seeks no benefit from any pricing decisions made by users.

    Privacy policy

    Barolsky Advisors Pty Ltd ("us", "we", or "our") operates the Price High or Low mobile application (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of Personal Information when you use our Service. We will not use or share your information with anyone except as described in this Privacy Policy. We use your Personal Information for providing and improving the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.


    Information Collection And Use

    While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include but is not limited to, your email address, name ("Personal Information").

    The purpose for which we collect personal information is to provide you with the best service experience possible on the Service and for our internal business purposes that form part of normal business practices. Some provision of personal information is optional. However, if you do not provide us with certain types of personal information, you may be unable to enjoy the full functionality of the Service.


    Log Data

    When you access the Service by or through a mobile device, we may collect certain information automatically, including, but not limited to, the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use and other statistics ("Log Data").



    Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer's hard drive. We use "cookies" to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.


    Service Providers

    We may employ third party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used. These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.


    Compliance With Laws

    We may disclose personal information in special situations where we have reason to believe that doing so is necessary to identify, contact or bring legal action against anyone damaging, injure or interfering (intentionally or unintentionally) with our rights or property, users or anyone else who could be harmed by such activities. We will disclose your Personal Information where required to do so by law or subpoena or if we believe that such action is necessary to comply with the law and the reasonable requests of law enforcement or to protect the security or integrity of our Service.


    Business Transaction

    In the event that we sell or buy businesses or their assets, or engage in transfers, acquisitions, mergers, restructurings, changes of control and other similar transactions, customer or user information is generally one of the transferable business assets. Thus, your personal information may be subject to such a transfer. In the unlikely event of insolvency, personal information may be transferred to a trustee or debtor in possession and then to a subsequent purchaser.



    The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.


    International Transfer

    Your information, including Personal Information, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

    If you are located outside Australia and choose to provide information to us, please note that we transfer the information, including Personal Information, to Australia and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.


    Access and Correction

    Australian Privacy Principle 6 of the Privacy Act 1988 (Cth) allows you to get access to, and correct, the personal information we hold about you in certain circumstances. If you would like to obtain such access, please contact us on the details set out above. Please note that the access and correction requirements under this Privacy Policy operates alongside and do not replace other informal or legal procedures by which an individual can be provided access to, or correction of, their personal information, including the requirements under the Freedom of Information Act 1982 (Cth).



    Australian Privacy Principle 1 of the Privacy Act 1988 (Cth) allows you to make a complaint about any alleged breaches of privacy. In order to lodge a complaint with us, please contact us using the details above with the following information:

    Your name and address;

    Details of the alleged breach of privacy; and

    URL link to the alleged breach of privacy (if applicable).


    Please allow us 30 days to investigate your complaint, after which we will contact you immediately to resolve the issue.


    Retention of Information

    We retain information for as long as required, allowed or we believe it useful, but do not undertake retention obligations. We may dispose of information in our discretion without notice, subject to applicable law that specifically requires the handling or retention of information. You must keep your own, separate back-up records.


    Links To Other Sites

    Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.


    Children's Privacy

    Our Service does not address anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from children under 18 without verification of parental consent, we take steps to remove that information from our servers or replace it with the Personal Information of the Children’s parent or guardian.


    Changes To This Privacy Policy

    We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us or by placing a prominent notice on our website.



    You warrant that you are able to give consents under Australian Law or, in the event that you do not have the capacity to give consent, you warrant that your guardian or attorney is able to give any consent required under this Privacy Policy on your behalf. You hereby expressly and voluntarily grant your informed consent to us to deal with your personal information in accordance with the terms and conditions of this Privacy Policy. Should you retract your consent, please contact us. If you retract your consent, you acknowledge and agree that failure to provide certain types of personal information may not give you access to the full functionality of the Service.


    Contact Us

    If you have any questions about this Privacy Policy, please contact us.


    Last updated: 13 April 2021


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